Banque Raiffeisen

helping a bank to be itself

As Luxembourg’s oldest cooperative bank, Banque Raiffeisen has members instead of customers. Why this is actually a benefit, however, wasn’t coming across.

By grounding the brand with the line ‘The bank that belongs to its members’ and creating a new campaign and visual identity focused on the members, we realigned the brand to the bank’s values once more.

We also shook up a mature and static regional market – the bank’s membership increased 10% in just one year.

A poster shows two young people who are happy to be members of the bank. A headline reads for members, not shareholders.
A poster shows a woman contemplating the future. A headline reads good investment is sustainable investment.
A digital execution shows a young couple by their first home. A headline reads your own home? First get your own bank.
A Raiffeisen cashpoint screen shows a man looking to the future. A headline in French reads votre planete, votre banque.
The Raiffeisen bank website homepage is displayed on an IPad.
Four bank cards display colourful designs based on natural habitats.
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