The Girls’ Day School Trust

going back to school to create stronger comms

We work closely with the largest private girls’ school organisation in the UK, the Girls’ Day School Trust.

This includes activity for the GDST brand as a whole, but also campaigns for each of their 25 schools. ​

Although part of the GDST family all the schools are very different, with unique challenges, competitors and objectives.​

Before committing anything to paper we research each one to find their unique point of difference – which involves a number of school visits. The result is a campaign that exactly captures the essence of each school in a new and arresting way.

A very young girl holds up a sign reading ‘Girls rule the world. A poem’. Headline – made in Putney (High School)
Schoolgirls watch chocolate heated over a Bunsen burner. Headline – Who studies the chemistry of chocolate? Brighton Girls.
The Putney High School website shows a film of an athletic schoolgirl. The headline explains that she is made in Putney.

“We recommend Gravy because of their commitment to quality, their rich experience and how easy they are to work with. This is a rare combination.”

Tashi Shetti, Head of Marketing, The Girls'​ Day School Trust

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