This men’s shoe company was failing to convey ​its unique offering:​ handcrafted, classic shoes at fairer prices due to a direct-to-consumer ​model (no retail outlets)​.

We combined this with a sense of approaching life the right way, centred around the thought​ #walkwell. 

Social, outdoor and film executions then drove consumers to the new mobile-first website. We also secured further exposure for the brand on national TV and other channels by sponsoring a Ginetta GT Pro driving champion.

Influencers especially loved that they had a differentiated brand idea to work with and we saw a 64% sales increase, post rebrand.