ShowerGuard
from B2B to lifestyle brand in one idea
Guardian Glass US entrusted us with their first consumer campaign and brand identity – for ShowerGuard, a new shower glass that doesn’t corrode.
Homeowners were only being made aware of ShowerGuard late on in their bathroom remodelling process, and as a more expensive trade-up option. To create the awareness and demand to remedy this, we launched a campaign showing that even though everything else changes, ShowerGuard stays beautiful for life.
The campaign appeared across Instagram, Pinterest, Facebook and YouTube. Along with integrated email activity and in-store marketing assets for retailers throughout the US.
“We’re a B2B brand historically, so Gravy’s expertise has been key to us launching our first B2C campaigns. They’re a trusted partner across our global network, including North America.”
Roberto Palacios, Strategic Communications Partner US & Canada, Guardian Glass