Vonage
a US tech giant becomes a UK small business champion
As a US tech giant, Vonage had little emotional connection with UK SMEs, and yet their flexible and affordable communication services are essential in growing small businesses.
From this insight we repositioned Vonage as the UK’s small business partner – with the central thought: Answer every opportunity.
By focusing on end benefits we elevated Vonage’s product offering above other SaaS providers. And, combined with fast turnaround digital performance media, this led to a 64% increase in sales.
“We have direct access to highly experienced people. This means great work is delivered without any unnecessary process. They are great thinkers and great doers, in other words.”
Roger Vigilance, Marketing Director, Vonage UK